The premiere guide to starting a profitable computer repair business.
Basic Craigslist marketing for computer repair companies.
If you are starting a new computer business, you simply have to take advantage of the totally free options of advertising that the Web offers you. Not long ago, new businesses would have to promote in papers, in phone books, and sometimes on the radio and tv to acquire new customers, but there are so many Internet users now that you can bypass these costly advertising channels and go straight to internet marketing. Remember, unlike so many other smaller companies, 100% of your customers are online. Before the rise of Web advertising, it was certainly necessary to spend money on print advertising in papers and phone books. However Internet use is now so widespread that many new companies find they can acquire lots of new business without having to spend a dollar. Additionally consider that your customers--computer owners--own their pcs for the purpose of surfing around the internet. So for your needs, advertising online is a targetted and effective means of marketing. Craigslist should be your 1st advertising outlet. Craigslist dominates classifieds marketing in North America. Newspaper classifieds are very small or completely gone now as a result of Craigslist. Customers significantly prefer to search listings on their pcs than read through newspapers. It's faster and provides more information about the things and companies they're looking for.
But, because Craigslist is so widely used, you will encounter a lot of competitors there. You will have to advertise among other pc repair services that offer lower prices. If you have a good strategy, however, you can field lots of profitable calls and emails. First, it is extremely important to include as many common search phrases as you can within your advertisement. Examine your competitors ads. Record twenty most common phrases you find. Be sure to incorporate these in your ad. It's also critical that you compose a headline that produces maximum clicks. The top item within the search results is not always the item that gets the most clicks. Inserting discounts and special offers with expiring dates gives your searcher a distinct reason to click on your ad among the many in front of him.
Additionally, capital letters, exclamation points, and various characters such as arrows and stars help to distinguish your advertisement.Receiving a click is one half the work. You now have to turn your clicker into a caller or emailer.Lots ofpc repairtechniciansneglect topublishparticular reasons why they're worth a phone call. They simply list their services and prices.Putting up your photo, it has been found, can more than double the reactionyou get for your ad. Don't forget that your customers are choosing a stranger they are going to bring into their home.A photohelps you tobuild trust in your services. A biography of yourself is very important. List any jobs, certifications, and particular specialties.Lastly, a unique offer for a discount is very persuasive. The discount must have an expiry date. You can also include a free service such as a registry cleanup for all new customers.Creating urgency in your advertisingtremendously improves its effectivenss. The greatest misconception about Craigslist advertising is that the companies with the least expensive service get the majority of the work. This simply isn't correct. Customer do notimmediately trust the businesses with the cheapest rates because they make assumptions about their service quality being poor. In fact, the company with the most trustworthy presentation wins the most calls, email, and ultimately, profitable business on Craigslist.
To summarize, I offer you one last helpful tip.For those who have a website (all significant computer repair companies have a website), be certain to include a hyperlink to your website in each Craigslist ad. The link has to be clickable. The various search engines crawl Craigslist searching for links.These links offer you a more powerful position on the search engines like google in addition to producing plenty of traffic from the Craigslist ads themselves.
But, because Craigslist is so widely used, you will encounter a lot of competitors there. You will have to advertise among other pc repair services that offer lower prices. If you have a good strategy, however, you can field lots of profitable calls and emails. First, it is extremely important to include as many common search phrases as you can within your advertisement. Examine your competitors ads. Record twenty most common phrases you find. Be sure to incorporate these in your ad. It's also critical that you compose a headline that produces maximum clicks. The top item within the search results is not always the item that gets the most clicks. Inserting discounts and special offers with expiring dates gives your searcher a distinct reason to click on your ad among the many in front of him.
Additionally, capital letters, exclamation points, and various characters such as arrows and stars help to distinguish your advertisement.Receiving a click is one half the work. You now have to turn your clicker into a caller or emailer.Lots ofpc repairtechniciansneglect topublishparticular reasons why they're worth a phone call. They simply list their services and prices.Putting up your photo, it has been found, can more than double the reactionyou get for your ad. Don't forget that your customers are choosing a stranger they are going to bring into their home.A photohelps you tobuild trust in your services. A biography of yourself is very important. List any jobs, certifications, and particular specialties.Lastly, a unique offer for a discount is very persuasive. The discount must have an expiry date. You can also include a free service such as a registry cleanup for all new customers.Creating urgency in your advertisingtremendously improves its effectivenss. The greatest misconception about Craigslist advertising is that the companies with the least expensive service get the majority of the work. This simply isn't correct. Customer do notimmediately trust the businesses with the cheapest rates because they make assumptions about their service quality being poor. In fact, the company with the most trustworthy presentation wins the most calls, email, and ultimately, profitable business on Craigslist.
To summarize, I offer you one last helpful tip.For those who have a website (all significant computer repair companies have a website), be certain to include a hyperlink to your website in each Craigslist ad. The link has to be clickable. The various search engines crawl Craigslist searching for links.These links offer you a more powerful position on the search engines like google in addition to producing plenty of traffic from the Craigslist ads themselves.
